The problem that should not exist #
When you launch a product, the hard part is supposed to be behind you — you already built it. But getting discovered isn't automatic. There are more than 100 directories worth submitting to — Product Hunt, PeerPush, IndieHunt, There's An AI For That, and dozens more — and each one has its own form, its own taxonomy, its own rules for accepting or rejecting submissions.
The reality: a dedicated founder can burn two or three weeks filling out forms by hand. No tracking, no clear confirmation, no way to tell whether your product got published or whether it died in a moderation folder somewhere.
That time does not go into improving the product. It is gone.
The solution: hand it to a real team #
Shiplist was built out of that frustration. You drop in your URL, and we use AI to pull the basics — name, description, categories, screenshots — so nobody wastes time on data entry. Then a real person reviews it, tailors each submission to the directory it's going to, and sends them by hand. No bot firing identical forms into directories that reject them on sight.
You get a real-time dashboard with the status of each submission: queued, submitting, in review, published. No chasing inboxes, no juggling forty browser tabs.
Three plans, one goal #
We designed Shiplist for founders at different stages. Every plan is a one-time payment, processed through Stripe Checkout.
Basic — $59 one-time (was $109). Manual submission to 30+ Directories, an advanced report, and a listing in the ShipList directory. Save 20+ hours and get valuable backlinks with a 72-hour turnaround. Ideal if you just launched and want a focused reach.
Standard — $99 one-time (was $149). Manual submission to 60+ Directories, SEO boost and brand reach, plus everything in Basic. Save 40+ hours with a 72-hour turnaround. The most-picked plan for founders in launch week.
Premium — $139 one-time (was $189). Manual submission to 100+ Directories, the full SEO and brand reach package, and access to a curated paid list of 300 directories. Save 70+ hours with a 72-hour turnaround.
Why directories actually matter #
Directories are not just referral traffic. They compound in three ways:
- Quality backlinks. Most of these directories sit between DR 40 and 80. Every listing adds authority to your domain.
- Organic discovery. People searching in those categories find you without you spending a cent on ads.
- LLM citation. Models like ChatGPT, Claude, and Perplexity index web content, including directories. The more places that mention your product, the more likely it shows up in generated answers. We call this GEO — Generative Engine Optimization.
Timing matters: directories that index your product in the first 30 days of launch carry the most weight on initial positioning.
What's next #
Onboarding is short. Sign in, paste your product's URL, review what we pulled in, confirm, and we take it from there. Want to see how we work before paying? Your first listing is free.